Candidate Experience And Its Relevance
In the modern-era, job seeking has become rather more tailored to the candidate’s experience, the new buzz word in Strategic Human Resources isn't just limited to the talent hiring process it extends to the perception of individuals working within the organization. The whole idea is from humane approach after Hawthorne studies.
Candidate experience can be defined as
"the perception and feelings of a job seeker about an employer and their
job application process, based on their interaction during the hiring process.
This includes all points of contact during recruitment – job search, the
application process, interview process, and sometimes even onboarding.
It is imperative to
understand the rationale for
companies to specialize in candidate experience. the
simplest reason for it's that now employees, both current, and
prospective are well informed and connected Moreover, via social media
has led to extensive changes within the environment.
The whole candidate experience demands
to form an emotional connect and mutual respect.
They want the process to be very transparent Even if the candidate is rejected, they need to know so that they keep their search on also how the management is going to deliver this message to the candidate forms a last impression about the company.
Each interaction a job seeker has with
your company during the recruitment process is part of their overall candidate
experience.
Why Candidate Experience is so important ?
75 percent of candidates never hear back from a company after sending in an application.
60 percent of candidates say they’ve
gone for interviews and never heard back from the company.
42 percent of disgruntled candidates
will not apply for a position at the company again.
22 percent will tell others not to apply
to the company and nine percent will ask others to boycott products.
So, what comprises a good candidate experience ?
Listen and communicate often – candidates want to be kept in the loop and feel valued.
Be transparent about the recruitment process, right from the pre-application stage through to the on-boarding process.
Measure candidate experience and talent acquisition performance – be more accountable for this and measure it regularly and consistently.
Have a fair process – candidates should believe that they
are able to share why their skills and experience deserves to be considered for
the role they have applied for.
Personalize the interview process - look up on the internet before the process and plan accordingly.
What Happens After You Provide Good Candidate Experience?
Builds Brand Health and hence, Brand Loyalty
Enhances Company’s Bottom Line
Influences Retention and Attraction
Encourages Referrals

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